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Your Premier Source for Health, Beauty, Fashion & More

Discover top-tier skincare, fragrances, fashion finds, and the latest lifestyle products, all curated by our dedicated team.

The Heleno Store LTD Difference

Heleno Store LTD is a well-established London retailer with a focus on branded healthcare, fashion, luxury, and sports products. We’ve built strong partnerships with manufacturers and leading distributors across the UK, EEA, and internationally, ensuring we provide our customers with a premier selection.

Our core offerings include branded skincare, perfumes, haircare, and shoes. We’re dedicated to close collaboration with both customers and suppliers, offering reliability, adaptability, superior quality control, and outstanding customer service. Heleno Store LTD adheres to the most stringent regulatory and industry standards.

Health and beauty

Enhance your routine with our top-tier skincare and haircare solutions.


Explore our collection of captivating perfumes and discover your new favorite scent.


Step up your style with our selection of on-trend fashion pieces.

High-quality products

With a passion for high-quality products and outstanding service, Heleno Store LTD has become London’s trusted retailer. Our commitment to excellence shines through in every aspect of our business.


We’ve forged strong relationships with manufacturers and leading distributors across the globe, ensuring a diverse and exceptional selection for our customers. Strict quality control, adherence to industry standards, and unwavering customer care are at the heart of everything we do.

Customer-Centric Focus

We prioritize close collaboration with our customers. Whether it’s seeking feedback or sourcing a specific product, we’re known for flexibility and exceeding expectations.