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Our Story

Heleno Store LTD is a well-established London retailer with a focus on branded healthcare, fashion, luxury, and sports products. We’ve built strong partnerships with manufacturers and leading distributors across the UK, EEA, and internationally, ensuring we provide our customers with a premier selection.

Our core offerings include branded skincare, perfumes, haircare, and shoes. We’re dedicated to close collaboration with both customers and suppliers, offering reliability, adaptability, superior quality control, and outstanding customer service. Heleno Store LTD adheres to the most stringent regulatory and industry standards.

We are driven by values

  • Excellence: We are dedicated to providing exceptional products and outstanding service in every interaction.
  • Reliability: Customers can trust us to deliver the quality they expect, when they expect it.
  • Innovation: We continuously seek out new and exciting products, staying ahead of trends to delight our customers.
  • Collaboration: Strong partnerships with customers and suppliers are the foundation of our success.
  • Integrity: We operate with honesty, transparency, and respect for all stakeholders.

We specialize in:

Health and beauty

Enhance your routine with our top-tier skincare and haircare solutions.


Explore our collection of captivating perfumes and discover your new favorite scent.


Step up your style with our selection of on-trend fashion pieces.

Experience the Heleno Store LTD difference – your trusted destination for health, beauty, fragrance, and fashion.